CaterFlow AI

FAQ
Built by caterers, for caterers

86 the spreadsheets. Get 10+ hours back & win more gigs.

CaterFlow AI is the back-of-house crew you don't have to pay overtime. It quotes, invoices, chases, reports and onboards — while you plate up and grow the business.

30-minute call · You leave with a personalised plan to keep. No obligation, no sales pitch.

What is your admin actually costing you?

Drag the sliders. See the hours and dollars CaterFlow AI would put back in your pocket.

8
6
3
$75

CaterFlow AI could save you

16 hrs

≈ $1,200 / month

That's $14,400 back in your pocket every year — and roughly 2.0 full workdays a month. What would you do with them?

Sound familiar?

Losing hours to menial tasks

Chasing invoices, writing reports, checking stock manually — draining time you could spend cooking or winning new clients.

Losing clients to slow replies

When a competitor responds faster and looks more professional, the work goes to them.

Wasting money on unused software

Another subscription, another dashboard, another tool nobody on your team actually touches.

CaterFlow AI is for you if…

  • You manage a team of 3–15 people.
  • You're still running clients through Google Sheets and email threads.
  • You know you're losing bookings because your follow-up is too slow.
  • You've tried other 'all-in-one' software and it was too complicated to actually use.

The old way vs. the CaterFlow way

Same job. Two very different afternoons.

Post-Event Reporting

Before

The old way — 2 hours in a spreadsheet

Copy-paste guest numbers, wrangle costs, fight with formatting, email a screenshot at 11pm.

After

The CaterFlow way — 30 seconds

Type the event name. Get a branded, professionally formatted PDF report in your inbox.

"Reports that used to eat my Sundays now take one prompt. I got my weekends back."
David — Five Star Feasts

Invoice Follow-Up

Before

The old way — awkward reminders you keep forgetting

Sticky notes, calendar alerts, and that one client you're too polite to nudge again.

After

The CaterFlow way — polite, persistent, automatic

AI drafts and sends the follow-up in your voice. Escalates gently. You just watch the money land.

"We collected an extra $8,000 in overdue invoices in our first month. Game-changer."
Maria — Elite Catering Co.

Employee Onboarding

Before

The old way — repeating yourself for the tenth time

A printed folder, a rushed tour, a Slack message you can't find, and a new hire who's lost by Thursday.

After

The CaterFlow way — ready to work in half the time

Structured checklists, automatic reminders, and the same great intro every single time.

"Our new hires are ready to go in half the time. I don't have to repeat myself anymore."
Priya — Harbour Events

Three missions. Zero busywork.

We don't sell features — we finish jobs. Here's what your CaterFlow AI crew handles for you.

Mission 1 — Win more gigs, faster

Reply before your competitor pours their coffee.

Quotebot — Automatic Quote Generator
Turn a brief enquiry into a professional, branded catering quote in seconds. Faster replies win more bookings.
Google Review Follow-Up
Turn happy clients into 5-star reviews with friendly, timed messages that make leaving feedback effortless.
Customer Service Agent
Answer common client questions instantly — even after hours — so leads stay warm and clients stay happy.
Event Feedback Follow Up
Automatically collect and respond to guest feedback after every event — nothing slips through.

Mission 2 — Get paid on time, every time

Front-of-house polish for your back-of-house books.

Invoice Follow-Up System
Chase unpaid invoices politely but persistently. Get paid faster without the awkward calls.
Post-Event Reporting
Professional post-event summaries generated in seconds, not Sunday nights in a spreadsheet.
Xero / QuickBooks / MYOB sync
Invoices, payments and contacts flow straight into the accounting software you already use.

Mission 3 — Run a smoother operation

Keep the team, kitchen and compliance folder in check.

Employee Onboarding
New staff productive in half the time with consistent checklists, reminders, and training prompts.
Staffing Agent
Fill shifts faster with AI that matches availability, skills, and labour costs — so you're never caught short-staffed before a big event.
Inventory Reminder System
Never run out of essentials at the worst moment. Smart reminders keep stock in check.
Supply Ordering System
Turn low-stock alerts into reorders. Fewer last-minute trips, better planning, tighter margins.
Food Safety Report Generator
Audit-ready food safety records in seconds. Keeps your kitchen protected and inspectors happy.
WHS Incident Report Generator
Document workplace incidents quickly and accurately. Stay compliant, keep your team safe.

How it works

Four core automations. One simple, repeatable flow each.

Quotes
From enquiry to proposal in minutes
  1. 1

    A client enquiry lands via email, form, or phone.

  2. 2

    Quotebot builds a branded quote from event details, menu, and pricing rules.

  3. 3

    You review and send — or let it go out automatically.

Invoices
Get paid without chasing
  1. 1

    Mark an event complete or set a deposit date.

  2. 2

    CaterFlow AI generates and sends the invoice in your accounting platform.

  3. 3

    Friendly reminders follow up until payment lands — then stop.

Reporting
Post-event and compliance reports, done
  1. 1

    Enter event details, attendance, and any incidents.

  2. 2

    AI generates post-event, food safety, or WHS reports instantly.

  3. 3

    Download a professional PDF or store it in your records.

Onboarding
New hires ready to work, faster
  1. 1

    Add a new team member and their start date.

  2. 2

    AI sends a structured checklist, reminders, and training prompts.

  3. 3

    You get a progress update when they're ready for their first shift.

Real-world automation examples

See how quotes, invoices, and WHS reporting work in a real catering week — and how much admin time they give back.

The 5-minute corporate lunch quote
A client emails at 7:45am asking for a 30-person lunch tomorrow with vegan and gluten-free options.
  1. 1

    Quotebot reads the enquiry and pulls your menu, pricing rules, and dietary add-ons.

  2. 2

    It builds a branded quote with itemised costs, staff, and travel — automatically.

  3. 3

    You hit send, or let it go out automatically, before you've finished your coffee.

45 min5 min

You reply faster than competitors who quote by hand.

The Friday invoice run
Twelve events wrapped this week. Some need deposits, some need final invoices, and a few are overdue.
  1. 1

    Mark events complete in one place — or let CaterFlow detect completed jobs.

  2. 2

    AI generates every invoice in the right sequence and sends it in your voice.

  3. 3

    Friendly reminders escalate automatically until payment lands, then stop.

3 hrs15 min

Money lands sooner, without the awkward follow-up calls.

The kitchen incident report
A staff member slips during prep and cuts their hand. You need a WHS record today.
  1. 1

    Enter the incident details in plain language — who, where, what happened.

  2. 2

    CaterFlow generates a compliant WHS incident report with photos and witness notes.

  3. 3

    Download the PDF or send it straight to your insurer and safety officer.

90 min12 min

You stay compliant, protect your team, and close the loop quickly.

Quote time saved

~40 min

per urgent enquiry

Invoice run time saved

~2.75 hrs

per week

WHS report time saved

~78 min

per incident

Plugs straight into the accounting tools you already use

CaterFlow AI's invoice automation connects with QuickBooks, Xero, and MYOB — so your books stay accurate without double-entry.

Diagram showing CaterFlow AI hub syncing data to and from Xero, MYOB, and QuickBooks
What gets synced

• Invoices, deposits, and final balances

• Customer name, email, and billing details

• Payment status and due-date reminders

• Event line items, GST, and reference notes

What stays in your books

• CaterFlow AI never stores your accounting credentials

• All financial records live in your accounting platform

• Your bookkeeper or accountant keeps the same workflow

• Reports and audit trails stay untouched

What caterers actually complain about

The biggest gripes with today's catering software — solved

Pulled from a 2024 audit of 500+ reviews on Capterra, G2, GetApp and TrustPilot across nine catering software categories. Here's what caterers keep complaining about, and how CaterFlow AI fixes each one.

WHS Incident Reports
The pain

Leading tools like SafetyCulture glitch between iOS, Android and desktop — reports get lost and permissions confuse staff.

How CaterFlow AI fixes it

CaterFlow AI takes a 60-second phone submission and drafts a compliant, signed-off WHS report you can file the same day — no app version games.

Food Safety Reports
The pain

HACCP tools like FoodDocs start around $84/month — repeatedly flagged as too steep for small caterers.

How CaterFlow AI fixes it

Food safety reporting is built into your CaterFlow AI subscription, so you get audit-ready HACCP docs without paying for a second compliance platform.

Email & Follow-Up
The pain

Tripleseat, HoneyBook and friends routinely land contracts and follow-ups in client spam folders — clients never see them.

How CaterFlow AI fixes it

CaterFlow AI sends from your own domain with proper authentication, so quotes and follow-ups actually arrive in the inbox.

Inventory Supply
The pain

MarketMan is powerful but reviewers hammer its steep setup and painful cancellation process.

How CaterFlow AI fixes it

We set your par levels and supplier list up for you in week one, and you can cancel any time — no lock-in, no support ticket runaround.

Stock Alerts
The pain

Par-level alerts misfire the moment unit conversions or counts drift out of sync.

How CaterFlow AI fixes it

CaterFlow AI reconciles counts against actual event usage each week, so alerts stay accurate as your menu and portions change.

Rostering & Staffing
The pain

Deputy and 7shifts charge per employee — cost explodes when you scale a casual catering team.

How CaterFlow AI fixes it

Our Staffing Agent is flat-fee inside your subscription, so rostering 5 or 50 casuals costs you the same.

Quote Generation
The pain

Curate builds beautiful proposals that reviewers say "sit unanswered" because there's no automated follow-up.

How CaterFlow AI fixes it

Quotebot fires a branded quote in under 5 minutes and auto-follows-up at 24h, 3 days and 7 days until the client replies.

Post-Event Reporting
The pain

HoneyBook's reporting "doesn't go far beyond surface-level metrics" — you still rebuild the P&L in a spreadsheet.

How CaterFlow AI fixes it

CaterFlow AI pulls labour, food cost and revenue automatically and hands you a branded event P&L the morning after the event.

Invoice Follow-Up
The pain

Tripleseat users report having to "manually re-enter invoices into QuickBooks" — and invoices still land in spam.

How CaterFlow AI fixes it

We sync straight into Xero, QuickBooks or MYOB and chase overdue invoices from your authenticated domain — no double entry, no spam folder.

Built for caterers, not corporate giants

Why yet another SaaS tool is the last thing you need.

Generic CRM / all-in-one software

• Generic templates that don't fit event work

• Weeks of setup before you get value

• You adapt your workflow to the software

• Features you'll never touch, priced in anyway

CaterFlow AI

• Catering-specific workflows out of the box

• Understands event billing, staffing, and food safety

• Onboard in hours, not weeks

• Every feature is one you'll actually use

Real caterers, real hours back

Small catering teams using CaterFlow AI to cut admin time, get paid faster, and win more repeat work.

David Kalani, Owner of Five Star Feasts
David Kalani
Owner, Five Star Feasts

Gold Coast · 8-person team

I got my weekends back.

"We were writing post-event reports until 10pm every Sunday. CaterFlow AI cut that to 10 minutes. My business partner and I actually got our weekends back."
12+ hrs / week saved
on admin and reporting
Maria Russo, Director of Elite Catering Co.
Maria Russo
Director, Elite Catering Co.

Sydney · 12-person team

Collected an extra $8,000 in overdue invoices.

"The invoice follow-up alone paid for the subscription. We collected an extra $8,000 in overdue invoices in the first month — without a single awkward phone call."
$8,000 recovered
in overdue invoices, month one
Priya Shah, Founder of Harbour Events
Priya Shah
Founder, Harbour Events

Melbourne · 5-person team

New hires ready to go in half the time.

"New staff used to shadow me for three days. Now they hit the ground running in one. The onboarding checklists mean I don't have to repeat myself."
60% faster onboarding
new hires ready in 1 day, not 3

My promise to fellow caterers

Tired of admin? I built this for you.

A quick 90 seconds from our founder on why CaterFlow AI exists — and what he promises every caterer who signs on.

86 the spreadsheets. Take your weekends back.

In 30 minutes, we'll build your personalised automation blueprint — 10+ hours a week back and a clear path to more bookings. Yours to keep, whether you work with us or not.

No obligation. No sales pitch. You keep the plan either way.

What's your #1 admin headache?

Tell us the single most time-consuming task in your business. We'll email you a 1-page plan showing exactly how our AI would automate it, step-by-step. No sales pitch — just the solution.